The Representation of Unconditional Love In Feby Putri's Tanpa Pamrih Music Video: A Roland Barthes Semiotic Analysis

Rahma Aulia; R. Myrna Nur Sakinah

Authors

Rahma Aulia Universitas Islam Negeri Sunan Gunung Djati Bandung
R. Myrna Nur Sakinah Universitas Islam Negeri Sunan Gunung Djati Bandung

Keywords:

Roland Barthes' semiotics, representation, music video, unconditional love, visual communication

Abstract

Music videos have evolved beyond promotional media into visual communication platforms that represent meanings through signs and symbols. One of the values frequently portrayed in visual narratives is unconditional love, expressed through sincerity, sacrifice, empathy, and compassion without expecting anything in return. This study aims to analyze the representation of unconditional love in Feby Putri's Tanpa Pamrih music video using Roland Barthes' semiotic approach. Employing a qualitative descriptive method, data were collected through observation, documentation, and literature review. The research data consisted of six scenes analyzed using Barthes' three levels of meaning: denotation, connotation, and myth. The findings indicate that Tanpa Pamrih represents unconditional love through visual symbols portraying sincerity, sacrifice, care, and acceptance. These meanings are constructed not only through the interactions between characters but also through the use of color, facial expressions, body gestures, visual composition, and cinematography, which collectively reinforce the cultural myth of love as a universal human value. The study concludes that unconditional love is represented through both interpersonal relationships and the relationship between humans and nature, reflecting care, gratitude, and responsibility.

References

Barthes, Roland. 1977. “Rhetoric of the Image: Image Music, Text, Ed. and Trans.” Stephen Heath, New York: Hill and Wang.

Christabella, Fionna. 2020. “Tank-Top , Indonesian Music Video , and Mythologizing Modern Women : Some Theoretical Notes” 4 (2): 77–84.

Creswell, John W, and J David Creswell. 2017. Research Design: Qualitative, Quantitative, and Mixed Methods Approaches. Sage publications.

Duari, I Made, Kurnia Radhika, Novita Mulyana, and Ketut Santi Indriani. 2025. “Nonverbal and Verbal Signs in the Music Video Forever Young by Alphaville ( 1984 ),” no. 1916.

Goodwin, Andrew. 2010. Dancing in the Distraction Factory: Music Television and Popular Culture. University of Minnesota Press.

Hall, Stuart. 1997. “El Trabajo de La Representación.” Representation: Cultural Representations and Signifying Practices 1:13–74.

Haq, Rona Arinal, and Azka Tsania Yahdini. 2024. “Objectification and the Male Gaze: A Semiotic Analysis of Women’s Representation in Tyla’s Music Video Water.” CHANNEL: Jurnal Komunikasi 12 (2): 207–16.

Latief, Abdul, and Afla Nabila. 2026. “Analisis Semiotika Lirik Dan Visual Pada Video Klip Musik ‘ Berisik ’ Karya Dere” 11 (3): 2309–22.

Moleong, Lexy J, and Tjun Surjaman. 2014. “Metodologi Penelitian Kualitatif.”

Mutmainnah, Miftahul. 2026. “REPRESENTING CHINESE CULTURAL IDENTITY IN LAY ZHANG ’ S " LIT " MUSIC VIDEO : A ROLAND BARTHES SEMIOTIC,” no. June, 239–57.

Novridho, Muhammad Harkim. 2023. “Analisis Makna Bahasa Dan Makna Visual Pada Lirik Dan Music Video ‘Amin Paling Serius’ Karya Sal Priadi Dan Nadin Amizah: Kajian Hermeneutika Dan Semiotika.” Jurnal Exact: Kajian Kemahasiswaan 1 (2): 68–81.

Pratami, Febryanti, I Komang Oka Dharma, Zulfanida Nurul Sadiyyah, M I Kom, and Universitas Informatika. 2026. “Representasi Makna Kekeluargaan Pada Musik Video ( Analisis Semiotika Roland Barthes Mengenai Makna Kekeluargaan Dalam Musik Video Perunggu ‘ 33x ’)” 27:105–24.

Putri, Feby, Teori Analisis, Wacana Kritis, and Teun A V A N Dijk. 2025. “Jurnal Lazuardi – Edisi XIX Volume 8 No. 4 Desember 2025” 8 (4): 197–219.

Putri, Nadya Berliana, and K Y S Putri. 2020. “REPRESENTASI TOXIC RELATIONSHIP DALAM VIDEO KLIP KARD – YOU IN ME” 14 (1).

Sagimin, Eka Margianti, and Ratna Sari. 2020. “A Semiotic An Alysis on LAY ’ s and EXO ’ s Selected Music Videos” 430 (Conaplin 2019): 43–50.

Sevilla, Vinta, and Ratu Nadya Wahyuningratna. 2023. “Representasi Hopelessness Dalam MV BTS Spring Day ( Analisis Semiotika Roland Barthes )” 7 (1): 51–59.

Sugiyono, Dr. 2022. “Metode Penelitian Kualitatif.”

Sutanto, Shienny Megawati, and Marina Wardaya. 2026. “Analisis Multimodal Terhadap Konstruksi Estetika Dongeng Dalam Music Video Blue Hour Oleh TXT” 14 (April): 146–70.

Vii, Volume. 2024. “DALAM VIDEO MUSIK CINCIN KARYA HINDIA” VII (2).

Wahyuningratna, Ratu Nadya, and Ratu Laura MBP. 2022. “Representasi Imperialisme Budaya Dalam Video Musik Bts ‘Dynamite’(Kajian Semiotika Roland Barthes).” CommLine 7 (1): 1–14.

Wiryawan, Yanuar Galih, and Arin Hafidzoh Rizqiyah. 2025. “REPRESENTASI TRANSPUAN DALAM VIDEO MUSIK ( ANALISIS SEMIOTIKA ROLAND BARTHES PADA VIDEO MUSIK ‘ MANUSIA ’)” 8 (3).